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  case studies

The business development case


In the Scandinavian high-tech company, technology and product development was ahead of marketing & sales. For top-management the stage was clearly set: cost must stay within limited budgets, growth must always be profitable, and growth expectations were high. Instead of hiring additional in-house sales representatives to make the sale in new foreign markets, the company turned to CVC to jump-start local business development and sales.

The marketing peaks case

During workload peaks the marketing team at the German car manufacturer could no longer stay on top of things and deliver. New product launches, face-lifts, and theme-related activities dictated great swings in the workload. Hiring more people did, however, not seem a feasible or meaningful solution. A small, cost-efficient pool of CVC consultants, available when needed, eliminated bottle-necks and cut peaks by professionally supporting the in-house marketing team.

The local marketing communication case

The US digital media corporation faced growing complexity and cost pressures in the European region. In order to cut cost, regional management decided to source expert marketing activities like marketing communications from CVC on behalf of three European markets.

The agency network case

The premium segment car manufacturer had decided to transition brand communications to a single worldwide agency network. The objective was threefold: to build the brand, to raise quality, and to improve synergy (reduce cost). In close cooperation with the client and the new worldwide agency, CVC’s consultants supported safe transition of 30+ countries to the new agency network.